Mission of Incredimail

“Increasing growth as the market leader in entertaining and
creative email systems for the consumer market and expanding into additional
Internet experience consumer markets.”



IncrediMail Ltd. (NASDAQ: MAIL) is a global leader in
email solutions and offers products that create an entertaining email
experience.



In addition, IncrediMail also offers a unique
solution for desktop wallpapers and screensavers with its new product: Magentic.



IncrediMail generates revenues by selling premium
software products, offering subscriptions to its content database, licensing
and co-branding the Incredi- brand to operators of
third-party websites; and by selling paid advertising, sponsored links and
keyword search capabilities on IncrediMail’s
website and email client.